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Purified water and essential nutrients help lock in moisture to reduce the look of fine lines for glowing, healthy-looking skin.

This silky serum infused with skin norushing Jojoba, Aloe, and Vitamin E to sooth and protect the delicate skin area. It's also rich in antioxidants including Shea Butter and Grape.

Skincare items are excluded from all non-shipping promotional codes.
How to
Use daily in the morning and evening after using a face cleanser.
Massage a small amount of formula into hands and gently pat all over the face and neck.
Allow the serum to absorb into skin before applying other products.

Water(Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate(Ve), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol

e.l.f. Skincare Hydrating Serum

  • £14.50
Item #57015
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  • Reviews

Hydrating Serum is rated 4.3 out of 5 by 102.
Rated 5 out of 5 by from Above and beyond my expectations I bought this product in a kit. I love it. It worked on my dry skin on my face and thought it might help with the little red bumps I had on my upper arms. I gave it a try and they went away. I'm so thrilled with this product.
Date published: 2017-03-15
Rated 4 out of 5 by from Probably not for rosacea prone skin. Probably. Disclaimer and explanation of how I rate things: I have rosacea and while I can use some things that others with this condition cannot, I also react to some things specifically formulated for rosacea. Two things to be aware of - everyone's skin is different whether you have rosacea or some other sensitive skin issues or not *and* this product makes no claims either way about its suitability for those of us with rosacea. Any rating I give a product that mentions my rosacea is judged independently of the rosacea - if that makes any sense - UNLESS it claims to be perfectly fine for rosacea skin. Having said that, I reacted to this pretty much immediately. Obviously any new product should be patch tested, even if it has some ingredients you know you can use. I failed to do that. Like the big ol' doofus I am, I saw that it had hyaluronate in it, something I've used before. I even spray hyaluronic acid mist on my face at least twice a day. So I immediately fell in love with the hydration hyaluronic anythings bring and happily smeared the serum all over my freshly cleansed face. My face tingled ever so slightly - not alarming in itself, all things considered - and then broke out in some very impressive red blotches that, had they been only slightly darker in color, could have passed for port wine stains on my face. They were impressive blotches, for sure! I very quickly (and gently!) flooded my face with water to remove what I could before things got any worse, which was absolutely ineffective. Believe it or not, that inability to remove the serum in the earliest stages of my reaction to it is part of the reason why it gets a four star review. This stuff absorbs immediately. There is a slight bit of stickiness - or that may have been my skin crying, I'm not sure - but rest assured that stuff has sunk into your skin in less than a minute and is doing its thing. As long as you do not have a problem with any of the ingredients, this is exactly what you want from a skin care product. Another reason for my four star review is the value. When I did finally compare ingredients, I realized that there was not much difference between what was in this serum and what is in a serum that I've used before that is nearly $100 for slightly less product. You are paying a great price for a product with ingredients that I already know make a great product with a much higher price tag that is sold in department stores all over the US. While my reaction to something in the ELF product means I can't use it, if you CAN, you may be able to stop your search for a quality serum right now. Let's face it (ha!), no one is going to walk up to you and ask "who you are wearing? when it comes to things like face serum. If someone does, then tell them "ELF" and maybe they'll be so grateful for the money you saved them you can talk them into buying you lunch. My face fully recovered with no residual swelling or redness by the next morning, btw. The hunt for a high quality yet affordable serum continues. Maybe, if enough of us ask nicely enough for long enough, ELF will hear our pleas and answer with a serum formulated for those of us with super sensitive skin. When they do, I will try and be the first in line to give it a test drive on my face. This time though, I'll try and keep my excitement to a minimum so that I remember to patch test it on my jaw line first.
Date published: 2017-03-09
Rated 2 out of 5 by from This gave me white and red bumps I have oily/combo skin and my skin is not sensative. After 4 days of using this serum day and night, I noticed white and red bumps on my jaw and forehead. I ordered other elf products but they don't irritate my skin. This is the only product that feels a little irritating on my skin. I will have to stop using this.
Date published: 2017-02-18
Rated 1 out of 5 by from Doesn't help dry skin I bought this at Walmart to try on my face and when I first put it on I thought It helped my dry skin. As I used it more it actually made my dry skin worse and it actually burns a little after applying. My skin is more dry and very flaky now. So this product actually made it worse which I didn't think was possible:(
Date published: 2017-02-16
Rated 5 out of 5 by from Secret serum I don't really understand what this is or what it does, but in combination with the lotion and night cream, my skin feels amazing. It is gentle and smells great. It feels very natural and nutritious.
Date published: 2017-01-27
Rated 5 out of 5 by from I love this product. It is very hard to find in our small city. Walmart is where I found it but it seems every time I run out and go to purchase more it is out of stock. I use a lot of Elf product and I love it especially the Hydrating Serum.
Date published: 2017-01-17
Rated 5 out of 5 by from Amazing! I bought this product recently thinking it'd be a basic moisturizer. Fortunately, it's much more than that! I currently use products to get rid of my acne that contain alcohol and dry out my skin. It's so dry in the winter as well, and my skin becomes white and flaky. However, as soon as I apply this, my skin becomes bright and so soft! This is possibly my best Elf cosmetic purchase, and I plan on buying this again. And even better, it doesn't even effect my acne treatment; in fact, it seems to have helped my results!:)
Date published: 2017-01-16
Rated 4 out of 5 by from Don't know how it does it I don't think this is a claim for this product but I have fair skin with freckles and by just adding this product my freckles are so much lighter and over skin tone more even, love it
Date published: 2017-01-12
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