There is no such thing as the "perfect" face, we believe that true beauty comes from being unique.  Here are a few guidelines to making the most of e.l.f's key face products blush, bronzer and highlighter.

Blush is the cherry on top of the cake when it comes to make up.  It has the ability to draw out a natural looking flush, making you appear fresher and radiant.  Picking your shade depends on your skin tone and the colours of the rest of your make up. A simple guide is: 

Pink tones like Shy and Studio Blush Tickled Pink are great for pale to olive skin tones. Coral/Red/Plum tones suit Asian skin tones. Opt for richer shades such as Rose and Peachy in the Mineral range or Mellow Mauve in the Studio range or Flushed in the core line. For black skin tones, well you're lucky, pink, coral, red and plum all work amazingly but my particular favourite is the blush from the Studio Blush & Bronzer compact. It has rich golden undertones.

When you're applying your makeup, wait until last to apply blush.  If your eye or lip makeup is bold then play down your blush. If your make up is barely there or natural then play up the blusher. If you have uneven skin texture seek a matte blush such as some of the mineral blushes, if you have drier skin then seek a shimmery blush to add radiance Studio Blush Fuchsia Fusion is our most sparkly blusher and well worth the look.

Where to apply your blush?  Always apply your blush along the cheekbones, trace this out with your fingers to be sure then follow with the blusher brush.  Draw an imaginary line down from the centre of your eye to your cheek, your blush should not go beyond this line towards the nose.  This keeps your blush looking natural and accentuates the right part of the face. Some people say smile when you apply blush, this is a good way to find your cheek bones but be sure to apply a little higher than this as when you stop smiling the cheeks drop and the placement of blush is lower down than it should be. Use an appropriately sized brush like the Studio Blush Brush or core line Blush Brush or squeeze a larger brush head between thumb and forefinger to the shape and size for application.

Now this is where is gets more complicated for most.  Bronzers and highlighters fill some people with fear! I have heard many women say they just don't know where to put either to make the most of their features.  They tell tales of 80's streaky cheeks and overhighlighting making them feel like a 100Watt light bulb.

Highlighters are used to bring out and create high points on the face.  Pick a shimmery product like a Shimmering Facial Whip, All Over Colour Stick or a powder product like the lighter shades of the Studio Bronzer compacts.  You can also use products which have no shimmer such as a foundation or concealer which perhaps you bought and were too light for you. Apply a small amount under the eye brow arch and sweep down in a C shape to the tops of your cheek bones.  If your nose is flatter and you'd like a slimmer nose then apply a small amount down the bridge of the nose.  You can also plump your pout by applying a dab to the cupid's bow (just under the nose of the top lip).

Bronzers are used to emphasis depth or hollows, if you haven't got them then you can fake them!  Pick a shade which is significantly darker than your natural skin tone.  Do not be scared: used in moderation this has the best results. Pick a cream product such as your concealer/foundation which may be too dark for your skin or an All Over Cover Stick and blend with a damp sponge which is slightly trickier than using a powder product like the Studio Blush & Bronzer duo.  The hollow of the cheeks is a common place to use bronzer/shaders to suck in the cheeks and lift the cheek bones. Apply a small amount delicately from the ear towards the mouth blending away any harsh lines with a clean brush, sponge or puff.   You can also scuplt your jaw line by using a sweep in from the the ears towards the chin and down the neck.  To reduce a large forehead by applying to the forehead and blending outwards towards the temples and hairline.

The key is always to blend away any harsh lines and if you feel you've put on too much of any product, it can be dampened down by using a translucent or pressed powder or a dab of foundation.