In an increasingly metrosexual world, perhaps it was just a matter of time.

But yesterday a high street store announced that it would start stocking makeup designed just for men.

Superdrug has announced that it is looking at stocking makeup designed just for men. Named ‘Guy-liner’ and ‘Manscara’, the products aim to target “metrosexual” men who don’t want to use the stuff intended for us ladies. According to the company, the ‘Guy-liner’ pencil is chunkier than the female equivalent and therefore easier to use for men who have bigger hands although they didn't specify how ‘Manscara’ differs from normal mascara.

So ladies, what do you think about men wearing makeup? In a time where male grooming has never been so popular, is this just the next natural progression for our boys or should the smokey eyed man look stay purely the reserve of the likes of Robbie and Russell and Captain Jack Sparrow? Do you think men should be free to express and enhance themselves with makeup in the same way that we do or is this just a big no-no for you? What would you think about your own fella wearing eyeliner and mascara or any other makeup for that matter; would you let him borrow yours?

We'd love to hear your views!

We all want to try to impress that special guy in our life, but does that mean that we slave in the bathroom “putting on our faces” or go au natural? Do you think makeup is a must have when you are around your guy or you don’t worry to put on makeup since you “have” him. Do you find you are more inclined to wear makeup when you are single and then less when you are in a relationship? Let’s hear what makeup items you absolutely can’t leave without and why? Or tell us why you don’t wear makeup.

A few weeks ago one of the most highly anticipated movies of the year made its debut in theaters across the country. Anxious fans who have been waiting for a few years now were eager to break out the cosmos and Manolos. Yes, if you haven’t already guessed I'm talking about the Sex and the City movie. I was so excited that l finally got a chance to see the movie last night with one of my girlfriends! After seeing the movie and of course in true Carrie form....I got to thinking about relationships and the ones you have with your girlfriends.

Do you have a tight knit group like the one in the movie? Who's the Carrie, Samantha, Charlotte, and Miranda of your group? Which character are you?

So beach holiday season is here at last …horray!! But, hmm what to pack? Here’s a list of what we at e.l.f can’t leave home without. What items would you add to the list??

Beach Bag
Sunglasses
Sarong
Flip flops
Sunscreen
Ipod
Magazines / books
e.l.f. Shine Erasers
e.l.f. Super Glossy Lip Shine SPF 15
e.l.f. Eyelash Curlers
Insect Repellent
Face Wash
Moisturiser / Aftersun
Toothbrush / toothpaste
Deodorant
Hair Tie

Let us know your own holiday must haves, we'd love to hear from you x

Happy Father's Day Dad!  Father’s day (Sunday 15th June) is a time for all of Daddy’s little girls to show their proud papa that they love them and appreciate all they do! I always have the hardest time shopping for my Dad though, besides golf stuff I really don’t know of any creative and cool gifts to give. So, I am reaching out to all of you for some great advice to share on some helpful ideas on what to get our Dad’s!